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Design a Social Media Post Activity
Project type
Social Media Post
Date
August 2023
Location
New Orleans
The Assignment
In this activity, you will design a post for Instagram using Canva, a graphic design tool. You will be provided with a scenario that describes a particular company and a social media campaign they are planning. Your Instagram post will be tailored to that campaign’s goal and target audience and the company’s brand voice. You will follow design and writing best practices to make your post engaging and accessible. This activity will help you practice creating the types of posts that you might be working on in an entry-level role.
At the end of this activity, you should have a completed Instagram post. Once submitted, two of your peers will review your post and provide feedback on it. You will also review and provide feedback on two other learners’ posts.
The Situation
Nature’s Pet is a pet food and supply company. They make their products with all-natural, safe, and sustainably-sourced ingredients. In honor of National Pet Day, Nature’s Pet will offer customers 25% off their entire purchase. You will use Canva to design a post for their upcoming campaign.
Campaign Goal
Drive traffic to the Nature’s Pet website
Target Audience
Pet owners between the ages of 25 and 34
According to your research, people in this age group care about things like animal rights, sustainability, and environmental protection. They also tend to favor soft, natural colors and simple designs.
Brand Voice
Casual, warm, friendly, and sincere
As part of the Google Digital Marketing & E-commerce Certificate, I designed a social media post that showcases my ability to write, design, and repurpose engaging content for social media. This activity also demonstrates my knowledge of brand voice.